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Build a Standout Personal Brand: How to Win in a Competitive Job Market 

September 27, 2023

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Build a Standout Personal Brand: How to Win in a Competitive Job Market 

In today’s fierce job market, securing opportunities can be challenging. This is why developing a robust personal brand could be the key to differentiating yourself from other candidates. 

This blog will guide you in understanding the concept of personal branding and provide practical steps to build a standout brand that resonates with employers and business leaders. Let’s discuss why it’s important for you to define your unique value proposition and curate a presence that showcases your expertise in the industry. Invest in creating your personal brand to help you get that job offer. 

Challenges in the Job Market 

Americans are finding it hard to find the right employment for themselves. In McKinsey’s 2022 American Opportunity Survey, they found that the unemployment rate in July was at 3.5 percent. 

Interestingly, they also discovered that the market had 1.9 open positions for each unemployed American. Employers were offering alternative work arrangements and better wages to attract and retain employees, yet their efforts yielded limited success. 

28 percent of respondents to the McKinsey survey, which included both unemployed and employed individuals, said the biggest barrier to their job search is the limited availability of jobs.¹ This could mean either of two things: the job openings in the market aren’t what applicants are looking for or that candidates don’t match the qualifications set by employers. 

However, there appears to be a disconnect between employers and employees. It’s possible that a lot of the applicants are not distinguishing themselves from the crowd despite having the right set of qualifications for the job they’re applying for. 

Understanding What a Personal Brand Is 

Gallup’s CliftonStrengths assessment can help you understand your talent DNA, which is the innate themes of natural abilities that make you stand out from others. They also found that the result of combinations you can get from the assessment is so unique that the possibility of two people sharing the exact same order of top 5 themes is only one in 33 million.² 

This proves how unique each person is and how you have things to offer that others can’t. Now all you have to do is translate that uniqueness into a personal brand that can help you connect with leaders and other people in your industry. 

Defining Personal Brand 

Personal branding involves marketing yourself, your career, and your expertise as a unified brand. This encompasses creating a unique personal brand identity and leveraging it to present yourself effectively to your target audience and potentially beyond it 

Having a strong, strong personal brand will help you stand out in the job market. It will attract new opportunities and may even contribute to advancing your career towards success.  

The Advantages of Having a Personal Brand 

Setting your own personal brand will be very beneficial for you in various ways. Here are some of them to take note of. 

Helps You Build Connections 

Helping you connect with others to build your network is one of the most powerful advantages of having a personal brand. These people in your network may range from potential friends to people who can refer you to their employers. Some may even become your business partners in the future. 

Expands Your Job Prospects 

Crafting a strong personal brand and nurturing a stable or expanding network can lead to increased job prospects. This might manifest as colleagues who endorse your credibility and abilities, or as a well-established reputation that draws the attention of recruiters and employers, potentially resulting in job offers. 

Related Reading: Will Engineers and Tech Professionals Ever Stop Being In-Demand? 

Showcases and Enhances Your Skills 

Developing your personal brand offers a valuable opportunity to continuously showcase and refine your skills. This practice encourages you to consistently employ your abilities to engage with an audience. It also provides a platform for generating fresh and captivating content on social media and adapting to emerging trends within your industry. 

Offers Career Security 

Your personal brand acts as a safety net for your career. With a strong and reliable brand, you can seamlessly transition your reputation and credibility from one job to the next. This enables you to quickly explore new opportunities. 

Your personal branding can also save you from unemployment. Having an unshakable brand lets you take your reputation and credibility from one job to another. You can leverage it to quickly pursue other opportunities. 

If you get laid off from your job, your network connections become a valuable resource. You can leverage those connections to ask about job openings. Recruiters might even extend interview invitations before you officially leave your current position. 

Delivers Value to Your Audience 

Providing value to others can be the most rewarding benefit of building your personal brand. When you share your expertise and thought leadership, you contribute to the community. The more value people receive from you, the better they’ll reciprocate, in the form of job referrals, career advice, and more. 

What Makes an Effective Personal Brand 

Now that we’ve covered the definition and importance of personal brands, let’s discuss your content strategy. Here are some things to take into consideration. 

Set specific goals. 

The first step to creating your personal branding is defining your goals. Understand what you want to achieve through your personal branding strategy. Do you want to find a new, better job opportunity? Do you want to establish yourself as an expert in your particular industry? Are you planning to build connections with other professionals? 

Asking yourself the right questions will help you set better strategies you can follow through. 

Define what makes you unique. 

Now that you’ve identified your purpose or goals in creating your personal brand, the next step is to know what makes you unique. Recognizing the things or elements that set you apart will help people remember you. 

Define what you are passionate about and what you can do better than others. Once you have understood this, you may start creating your visual identity. 

Your visual identity will come in the form of logos, brand colors, or even a unique username that you can use across all your online platforms. Pay attention to the details of your brand to make sure they reflect the image you want to uphold. 

Identify the people you want to reach. 

Identifying which group of people, you want to attract can help you create the best content and choose the right platforms. 

For example, if you want to attract industry leaders, recruiters, and human resources employees, it would be best to post about industry-specific topics on LinkedIn. If you’re busy and would like to reach more people through brief posts, Twitter may be the platform for you. 

The tone of your content may also change depending on your audience. Leaders may want to consume posts that are more professionally written, while new employees in the industry may want something more casual and relatable. 

Knowing who you want to speak to can help you decide on what to say, how to say it, and where to say it. 

Create strong, value-driven content. 

Create content that matters. What you put out there for your audience to see should provide them with value. 

You may showcase your expertise and give tips on how to effectively accomplish your work. You can also share with them your purpose. Tell the story of why you are in the industry and what keeps you working. You can also identify the challenges you may encounter in your specific role and provide guidance on how to overcome them. 

Related Reading: 5 Podcasts To Help Launch Your Tech Career 

Have a consistently active online presence. 

Once you’ve chosen the platforms you want to use and have a better idea of the type of content you want to produce, it’s time to make yourself available. Set a posting schedule so your audience knows when to anticipate your content. You can utilize online scheduling tools for efficient content planning. 

Remember to also engage your audience. Dedicate time each day to respond to comments, messages, and interactions. This accessibility showcases your approachability and builds trust. Over time, this consistent interaction can elevate your reputation and make people look forward to your posts. 

Related Reading: How to Land the Tech Job You Want 

Care for your personal brand to welcome more opportunities. 

Having an effective branding strategy can help you catch the attention of employers and other professionals. Take care of it by being true to your unique self and set of skills. Be proud of what you can do and showcase what you have to offer. 

TAP INTO MORE EMPLOYMENT OPPORTUNITIES WITH RASO360 

Elevate your personal brand and demonstrate to employers your ability to drive their company’s success and deliver exceptional business outcomes. Let Raso360 be your bridge to connecting with these opportunities. 

We’ll help you find a job you can be proud of. Explore opportunities in IT, Engineering, Accounting & Finance, Digital Marketing, and more through our Staff Augmentation or Staff Leasing. Learn how we can shape your career path by getting in touch with us today. 

References 

1 “The Strong Job Market Isn’t Benefiting All Americans.” McKinsey & Company, 16 Aug. 2022, www.mckinsey.com/featured-insights/sustainable-inclusive-growth/the-strong-job-market-isnt-benefiting-all-americans

2 Asplund, Jim. “How Your Strengths Set You Apart.” Gallup, 5 Nov. 2021, www.gallup.com/cliftonstrengths/en/356810/strengths-set-apart.aspx

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