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How to Attract Gen Z Tech Talent

November 2, 2021

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The oldest Gen Z are already finding themselves in top positions in technology firms and now is the chance to attract them to your open positions. This particular generation is known as so-called “digital natives” and is comfortable using technology on a day-to-day basis. Samantha McLaren, a writer for LinkedIn, stated, “[Gen Z] grew up learning online etiquette in the same way that previous generations learned table manners.” Read our take on three ways to attract Gen Z tech talent in today’s new day and age!

Provide a Sense of Purpose

Generation Z strives to find purpose in the work they do. They want to feel like their job is making the world a better place. Ensure that your online presence is up to date with your company’s mission statement that expresses your technology company’s “why.” Providing a sense of purpose to your business could be a huge reason you’re not receiving applications from Gen Z tech talent.

Showcase Company Culture on Social Media

Sure, offering great benefits is attractive to any job seeker, but this new generation cares more about the teammates they’ll gain. They want to identify with your culture and see whether or not they can picture themselves being a part of it. With the help of social media, you can showcase your company culture and more! At Raso Solutions, we like to share photos from company events and even give employee shoutouts for birthdays and work anniversaries.

Schedule a free consultation with a Raso Solutions hiring expert for more help on different ways to utilize social media to attract top tech talent!

Actively Respond to Job Candidates

As previously mentioned, Generation Z are digital natives. They’re used to getting answers in a matter of seconds. If you’re too slow at getting back to them, they may think that you’re not interested in them and accept a new job. Be prepared to move fast when interviewing a job candidate in this generation.

Additionally, make sure that your application process is mobile-friendly; this way, you can meet them where they are—on their phones! A recent study found that 95% of Gen Zers have a smartphone, and 25% had one before the age of 10. Having a mobile-friendly application process could potentially help your tech company get more applicants in this generation!Are you still struggling to find qualified tech talent? That’s where we step in. At Raso Solutions, we help your competitors find the best technology talent to fill their open positions fast. Partner with us today! To get started, click here.

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