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Employees on What Defines a Great Company Culture 

March 22, 2023

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Employees on What Defines a Great Company Culture 

The secret to attracting and retaining ideal candidates is having a great company culture. According to Glassdoor, 77 percent of job seekers would consider a company’s culture before applying for a job.¹ 70 percent of professionals in a study conducted by LinkedIn also indicated that they wouldn’t work at a leading company if it meant they had to tolerate a bad workplace culture.² 

Today’s leaders are becoming more aware of the importance of company culture, employee well-being, and work-life balance. They understand that these factors are not just ethical considerations but crucial for long-term business sustainability and success. 

What is Company Culture, and why is it so important? 

Company culture is the set of shared values, beliefs, and practices that define an organization and shape its identity. It’s what makes a company unique and shapes how employees work together and how customers perceive the company. This culture manifests through how leadership communicates, how teams collaborate, and how achievements are celebrated. 

There is a strong connection between positive company culture and employee engagement, retention, and financial performance. A recent survey of 500 global CEOs found that 71 percent of CEOs highlighted culture as a top factor positively influencing financial performance, up from 26 percent in 2021.³ Nearly all survey participants agreed that emphasizing culture positively impacts employee retention. Specifically, 53 percent noted a significant improvement in retention, while 41 percent observed a moderate improvement due to this focus. 

Employees, especially younger generations like Millennials and Gen Z, are looking for more than just a paycheck. They seek meaningful work, a supportive environment, a sense of purpose, and alignment with their values. A positive workplace culture can provide an overall positive employee experience, leading to higher levels of engagement and lower turnover rates, which all have a significant impact on a company’s bottom line. 

Related article: Employee Engagement Trends to Watch in 2024: Strategies for a Motivated Workforce 

What Makes a Good Company Culture? 

An excellent real-life example of a company with a good company culture is Google. It has been recognized for its efforts in keeping employees engaged and motivated, as evidenced by its high ratings on employee review platforms and its consistent ranking on the ‘Best Companies to Work For’ lists. They achieve this through various perks, flexibility, and understanding the needs of their employees. They also promote a diverse organizational culture, emphasizing creativity and innovation. 

According to a Google spokesman, Jordan Newman, Google’s various campuses and offices around the globe reflect the company’s overarching culture, which is nothing less than “to create the happiest, most productive workplace in the world”. These work environments reflect Google’s focus on a comfortable and stimulating work atmosphere, with creative and colorful designs, open spaces, and facilities like cafes, gyms, and lounges. 

A positive company culture shines through in several ways: 

1. Everyone feels valued and backed up by their teammates and leaders. 

2. Employees get equal treatment and recognition for their hard work. 

3. Employees are proud of their work and their organization. 

4. The workplace buzzes with camaraderie and a strong sense of community. 

5. Communication is transparent and sincere, both among peers and with the higher-ups. 

6. Creativity and innovative ideas are welcomed and encouraged. 

7. Fun and celebration of small or big achievements are part of the daily routine. 

Related article: Organizations With Innovative Cultures Have Significant Advantages with Generative AI 

How Can You Improve Your Company Culture? 

Here are six practical ways you can cultivate a positive work culture and take your performance management to the next level: 

1. Define Your Company’s Essence 

Understanding and sharing your company’s core values, purpose, and aspirations isn’t just about corporate formalities. It’s about breathing life into why your organization exists and what you hope to achieve. As a leader, when you articulate these essential elements, you’re not just outlining company policies; you’re inviting your team into a shared journey. This is where your employees find meaning in their roles and see how their contributions matter. 

2. Build a Team in Harmony with Your Culture 

Hiring involves more than just filling jobs. By choosing and developing workers who are intrinsically aligned with your company’s values, you’re creating a community rather than just a workforce. This strategy not only lowers turnover but also fosters productivity and synergy because everyone feels like they are a part of something greater than themselves. 

3. Celebrate Contributors to Your Culture 

Recognizing individuals on your team who exemplify your company’s core requires more than simply recognizing achievements. It serves as a powerful reinforcement of your organization’s basic beliefs. This appreciation has a major role in creating a culture where commitment and a common goal become essential, creating an atmosphere where these values are the rule rather than the exception. 

4. Foster Open Communication and Feedback 

Encouraging open, honest communication is vital for a thriving company culture. Create channels where employees can freely express their ideas, concerns, and feedback without fear of reprisal. This openness not only fosters trust but also leads to valuable insights and innovations. Regular meetings, suggestion boxes, and anonymous surveys can be effective tools. By listening and responding to your team, you show that their opinions are valued and that they play a critical role in shaping the company’s future. 

5. Invest in Employee Growth and Development 

Post-COVID, growth and career advancement opportunities, and personal development have emerged as key factors influencing employees’ perceptions of their company’s culture. Research from LinkedIn indicates that 93 percent of employees consider professional development opportunities crucial in deciding whether to remain with their employer. 

By supporting employees’ ambitions and skills through mentorship and training programs, you show that you care about their future, not just the company’s immediate needs. This investment leads to a more skilled, motivated, and loyal workforce. It also creates a culture that values personal and professional growth, making your company a more attractive place to work. 

6. Encourage Collaboration and Connection 

Developing a sense of belonging is key to encouraging teamwork and participation. When you create an environment at work where individuals can engage and communicate, you’re doing more than just increasing productivity. You’re creating a space where different viewpoints and group problem-solving foster creativity and innovation. 

7. Provide Guidance and Support 

Team members can sometimes wander from the cultural path of your organization. This presents a chance for development rather than merely a challenge. Instead of only criticizing, provide advice and encouragement. This promotes the development of an atmosphere where everyone is encouraged to grow and change and where ongoing learning is appreciated. 

8. Lead by Example 

Your behavior and attitude set the tone for the company culture. It’s more than leadership; it’s about being a role model. Show your dedication to the company’s values, and you’ll inspire your team to do the same. This influences how your employees and customers perceive and interact with your company, solidifying the essence of what you represent. 

Related article: Leading with Purpose: 8 New Year’s Resolutions to Inspire Workplace Transformation in 2024 

ELEVATE YOUR COMPANY CULTURE WITH IDEAL CANDIDATES FROM RASO360 

Raso360 is not just another staffing firm—we’re your partner in achieving operational excellence. Since 2019, we’ve grown rapidly to become a leader in onshore consulting, offshore delivery, and direct-hire placement solutions. 

Our approach is built on a foundation of transparency, empowerment, community, and excellence. We provide solutions and foster environments where innovation and growth thrive. With our vast talent pool and personalized service, we ensure you find the right fit for your unique needs. 

Contact us today and discover how we can help transform your business into a market leader! 

References 

1 “New Survey: Company Mission & Culture Matter More Than Salary”. Glassdoor, 25 Nov. 2019, www.glassdoor.com/blog/mission-culture-survey/

2 McQueen, Nina. “Workplace Culture Trends: The Key to Hiring (and Keeping) Top Talent in 2018” LinkedIn, 26 June 2018, www.blog.linkedin.com/2018/june/26/workplace-culture-trends-the-key-to-hiring-and-keeping-top-talent

3. “Press Release- CEOs are Leading with Culture to Boost Employee Engagement and Bottom Line, Reveals New Data from Heidrick & Struggles” Heidrick & Struggles, 26 July 2023, www.investors.heidrick.com/news-releases/news-release-details/ceos-are-leading-culture-boost-employee-engagement-and-bottom

4 “Case Study: How Google Boosts its Employees’ Engagement.” *6Q*, Accessed 26 Jan. 2024, www.inside.6q.io/google-boosts-employees-engagement/

5 Stewart, James. “Looking for a Lesson in Google’s Perks” The New York Times, 15 Mar. 2013, www.nytimes.com/2013/03/16/business/at-google-a-place-to-work-and-play.html

6 Lynn, Robinson. “Retain More Employees in 2022 With Professional Development”. LinkedIn, 10 Feb. 2022, www.linkedin.com/pulse/retain-more-employees-2022-professional-development-robinson-lynn?trk=articles_directory

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